- today I'm going to show you how to quickly get more organic traffic to your site without backlinks content or social shares the secret a new strategy called the click magnet method I recently used this strategy to help take my site to the number five spot in google for the keyword list building and in this video I'll show you exactly how the click magnet method works step-by-step last year moss founder Rand Fishkin decided to run a little experiment one afternoon he sent out this tweet to his followers so that's what a bunch of people did they search in google for imac lab and clicked on rands result when Rand sent out that tweet at 6:03 p.m. his result ranked in the number 7 spot for that keyword what do you think happened after his results suddenly got all those clicks well I'll show you 3 hours later his site shot up to the number one spot in Google crazy right let's quickly look at another example this one comes from a little-known German SEO blog the guy that runs this blog ran an experiment very similar to rants he asked people in several different Google+ communities to search for his keyword and click on his site so what happened his site jumped from number 8 to the number one spot in Google now you might be wondering what's going on here as you know Google wants to show their users the best result for a given keyword and they determine the best result by looking at things like backlinks on-page SEO social shares and more but as you can see from the two experiments that I just showed you google also uses your sites click the rate to determine where you rank on the first page for example let's say that you're ranking number 3 for your target keyword pretty cool right well it depends if for whatever reason your title and description tag doesn't generate the clicks that Google expects they'll drop you like a stone and that means less organic traffic for you that's because this low click-through rate tells Google this result isn't a good fit for this keyword on the other hand let's say that you're ranking number 6 normally the numbers result gets about four percent of all clicks but let's just say that for whatever reason your result is getting 10% of all clicks this tells Google Wow people want to see this result let's move it up so more people can easily find it that's the power of your site's click-through rate in Google search results now I should warn you in both of the experiments that I share with you hundreds of people suddenly started clicking on a single result and that's why they saw such dramatic differences in their rankings but because it's considered blackhat I don't recommend asking people to search for your keyword and click on your site so the question is how can us eclis get more clicks on your result the answer the CTR magnet method it's a simple three-step process that I recently used to rank in the top five for the very competitive keyword list building and now it's time for me to show you exactly how I did it and how you can do the same thing so a while back I published a post called 17 insanely actionable list building strategies that will generate more subscribers I was traveling when I published that post so I totally forgot to write a unique title and description tag for that post and because of that my result on Google look like this not pretty as you can see my title tag was cut off in my description tag made absolutely no sense and as you might expect my click-through rate was pretty terrible well here is the exact 3-step process that I used to turn things around step one find AdWords ads step two include words and phrases from AdWords ads in your title and description tag step 3 get more clicks let's break down each step in detail first you need to find AdWords ads for your target keyword or for related keywords why AdWords advertisers spend thousands of dollars on advertising for one main goal to get clicks that means the AdWords ads that you see are often the result of hundreds if not thousands of split tests in other words when you see an AdWords ad in Google you know that it's optimized to maximize clicks in my case I notice that most of the AdWords ads for the keyword list building use the words email list or email lists I also noticed that these same AdWords ads use terms like build grow and boost once I got an idea of which words and phrases tended to show up in AdWords ads I moved on to step number two which is to add these words and phrases to your title and description tag in my case I made sure to add the term email list to my description tag this is one phrase that almost all of the ads use so it made sense for me to use it too next based on the other ads that I saw I made sure to include the word build in my description tag and once you've added these words and phrases to your title and description tag you should find yourself with more clicks and more organic traffic from Google in fact soon after implementing the CTR magnet method on my list building post it quickly went from number 12 to the number five spot in Google of course the CTR magnet method was just part of the story I also built several high quality backlinks to that page but the improvement in my click-through rate definitely made a significant difference now before we wrap up I want to let you in on a little bonus tactic that you can use to improve your click-through rate this technique works great if the AdWords ads that you found didn't generate anything useful this tactic is using what are known as power words and it's really simple all you need to do is add these words and phrases to your Google result these words have been proven over and over again to attract clicks why because all these words and phrases emphasize fast results the fact is when someone scans Google's first page they're impatient they want to read the content that's going to help them right now and when you add these words to your title and description tag you'll be the result they want to click on did you learn something new from today's video if so make sure to subscribe to my youtube channel by clicking the button right here also if you want exclusive SEO and traffic techniques that I only share with subscribers head over to backlinko comm and sign up for the newsletter it's free now I want to turn it over to you which of the strategies from this video are you gonna use first the CTR magnet method or power words let me know by leaving a quick comment right now youtube video take one all right ready this okay oh we got to take a pic I think I need a drink water not not whiskey
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